HBO LATIN AMERICA CHANGES ITS IMAGE
HBO, the Pay TV channel that offers the best premium content in the region, just launched a new look & feel for its core channel and digital platforms in Latin America and the Caribbean.
Inspired by the latest digital trends, the new general design and aesthetic highlight the principal values that distinguish HBO: vision, innovation, sophistication, and quality. The graphics illustrate the channel’s evolution alongside emerging tendencies.
The image change will debut on HBO’s core channel and the new paid online service, HBO GO, upon its launch throughout the region. The graphics will not affect the brand logos.
The graphics were a collaborative effort between teams in Miami, Buenos Aires, and Caracas. The design and execution were carried out by the studio, Plenty, and the audio production was realized by the studio Pararrayos.
* For more information on the HBO/MAX family of channels, either call (246) 620-FLOW/3569 or visit www.hbomax.tv.