BMEX KEY TO DIGICEL’S PROMOTIONAL LANDSCAPE

Barbados’ fastest growing full service telecommunications company, Digicel (Barbados) Limited, is once again looking forward to this year’s edition of the Barbados Manufacturers’ Expo (BMEX).

Considered by the company to be one of the key events on the annual promotional landscape, BMEX has been supported by Digicel since the latter opened its doors in 2004.

As a leader in the field of telecommunications, Digicel views the exhibition as a chance to further showcase its wide range of best in class products and services, taking advantage of the opportunity to directly interface with the thousands of individuals who visit the island’s largest commercial exhibition.

Alex Tasker, Commercial Director of Digicel (Barbados) Limited, pointed to the unique opportunity BMEX provides companies in Barbados: "For Digicel our involvement in BMEX goes beyond us promoting what we as a company have to offer. As a company which is committed to assisting with Barbados' development, we see our support of this exhibition as part of our efforts to assist with the growth and development of businesses, particularly at the medium, small and micro levels. At no other point throughout the year will these companies have the chance to interface with so many potential customers within such a short period of time. BMEX has definitely provided a wonderful opportunity for Barbados' commercial entities, regardless of size, to showcase what they have to offer and we are happy to lend our support each and every year."

Alex Tasker, Commercial Director of Digicel (Barbados) Limited, pointed to the unique opportunity BMEX provides companies in Barbados: “For Digicel our involvement in BMEX goes beyond us promoting what we as a company have to offer. As a company which is committed to assisting with Barbados’ development, we see our support of this exhibition as part of our efforts to assist with the growth and development of businesses, particularly at the medium, small and micro levels. At no other point throughout the year will these companies have the chance to interface with so many potential customers within such a short period of time. BMEX has definitely provided a wonderful opportunity for Barbados’ commercial entities, regardless of size, to showcase what they have to offer and we are happy to lend our support each and every year.”

Without a doubt, BMEX provides the platform for Digicel to introduce new products and services to existing and potential customers, in addition to giving the latter the opportunity to seek clarity on items which they may be interested in.

During last year’s exhibition, Digicel took the opportunity to promote the then recently launched, Digicel Business, the telecommunication industry’s dedicated Information Communication Technology (ICT) arm. This year, patrons can look forward to learning more about the company’s newest product, Digicel More.

“Our latest product, Digicel More, is one which we believe will certainly be of interest, not only to patrons, but most importantly exhibitors. Digicel More is a mobile advertising platform developed to help businesses and promoters advertise directly to their customers through mobile phones. Using our SMS (text) platform, companies can directly target our large customer base and inform them of specials and promotions”, said Tasker.

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