Thirty years – that’s how long tourism officials and 104.5 CHUM FM have been wooing Canadian visitors to have “Breakfast in Barbados”.

The perennial radio promotion is set to fly some 230 lucky listeners to Barbados from April 11 – 18, 2015.

BTMI CEO, William Griffith, in thanking CHUM FM for their partnership, noted that over the years Breakfast in Barbados has evolved into a weeklong festival to the benefit of many restaurants and attractions, which are now offering discounts as part of the promotion. He added that the BTMI was working closely with CHUM’s parent company, Bell Media Radio, to ensure the promotion reached millions of potential visitors.

“I’m delighted to have the opportunity to welcome the CHUM FM “Breakfast in Barbados” event for the 30th consecutive year. It is really a significant partnership achievement. It continues to be key to our overall objective of increasing awareness in visitors from the Canadian market.

“This event is now more than just a radio promotion. We have also successfully integrated new media and will leverage the strong digital assets of CHUM FM, which reaches an audience of millions. I really look forward welcoming the entire CHUM contingent to the island on April 11.”

The popularity of morning show hosts, Roger, Darren & Marilyn, has helped to cement the success of the promotion in Toronto. However, to extend the “Breakfast in Barbados” goodwill, CHUM FM’s affiliate stations in Ottawa, Vancouver, Calgary and Montreal have also launched contests in their respective markets.

The winners of these promotions will be hosted at Sea Breeze Beach Hotel, Divi Southwinds Beach Resort and The Crane Resort. The Southern Palms Beach Club will also host winners and their guests from Virgin Radio 96 in Montreal.

This year, along with the April 16 concert, there will be two additional musical events: a Bajan Band Bash on April 13, where local bands will go head-to-head for the chance to perform as the opening act at the CHUM FM concert; and a Karaoke Party with Andee on April 15.