MORE CUSTOMERS LOGGING ON TO CIBC FIRSTCARIBBEAN’S MOBILE AND INTERNET BANKING
So far this year, 9,000 new users have signed onto CIBC FirstCaribbean’s online banking and mobile app services, pushing the number of bank clients using those services regionally to approximately 80,000.
Evidence that more people are logging onto the bank’s online services was obvious recently when hundreds of customers visited Digital Pop Up Shops hosted at selected bank’s branches in Barbados, Bahamas and Jamaica, where staff members guided them through the process from sign-up for the service to sign-on to their devices.
At the Digital Pop-up Shop held at the Warren’s branch in Barbados, CIBC FirstCaribbean’s Director of Retail Banking Channels, Michelle Whitelaw said the response to the bank’s online banking services, “demonstrates clearly … that our clients are seeking more autonomy and independence in their banking experience. And that is our goal – to put banking in the hands of our clients and provide them with multiple ways to interact with us.”
The Digital Pop up Shops will take place the last Friday of every month at selected branches across the bank’s regional footprint.
Ms Whitelaw said “CIBC FirstCaribbean understands that every client is different, which is why it offers a broad range of banking options. The bank’s focus on embracing technology also enables us to provide more flexibility and reliability.”
She said the bank’s modern branch network would continue to be a fundamental part of its service delivery providing clients with value-added and a place to access products and services, such as mortgages and loans, which required a more sustained engagement and interaction.
Using the online banking service or the mobile app, customers can check their balances, pay anyone, anywhere and make transfers between their accounts to other local CIBC FirstCaribbean clients, to an account at another local bank or to an overseas account.
Ms Whitelaw noted that electronic banking was secure and pointed out that the bank had a two-step verification on sensitive transactions. In addition, she said that security controls were available on visa debit and credit cards which allowed customers to receive notices as soon as transactions are made with their cards and this would alert them immediately to questionable transactions.
These controls also allowed customers to freeze their cards if they were misplaced or stolen. To ensure that customers’ needs were promptly dealt with, she said the bank’s call centres were staffed round-the-clock offering customer service assistance and troubleshooting for all lines of banking business.