Beer giant celebrates its centennial anniversary by making the whole world shake through music, cause and evolution
by Bajan Reporter / September 16th, 2018
Red Stripe‘s first-ever EP, Journey with Stripe is now available worldwide, on all major music platforms including iTunes, Spotify, Tidal, Pandora, Deezer, Amazon and Google!
For more details and information regarding Red Stripe’s history, the Journey with Stripe EP, the #StandUpForYourStripe campaign, and the We Are Tomorrow initiative, log on to www.RedStripeBeer.com.
Produced by the multi Grammy Award-winning, Pablo Stennett, Journey with Stripe is a seven-track kaleidoscope of tunes that chronicles the history and development of Jamaican music. From Mento to Dancehall, the album features some of Jamaica’s best and boldest artists who came together to display their passion and vibe through original songs that chronicle genres of Jamaican music throughout the last 50 years.
The EP’s frontrunner is breakout Jamaican artist, J-Summa, who is the voice behind the album’s lead single, “Keeping It Up,” which has already received excellent reviews.
“It was a rewarding experience, working with top artistes and a musical legend like Pablo,” says the Reggae singer. “I have to give it up to Red Stripe every time for giving us a chance and providing me with this opportunity to set off my career. Overall, I’m just grateful to be a part of the Red Stripe journey.”
J-Summa is joined by Tosh Alexander, another Jamaican rising star on the EP, along with some more popular names, including Christopher Martin, Tifa and Agent Sasco.
“One of our pillars, and one we strongly support, is music and its development as part of brand Jamaica,” mentions Nasha-Monique Douglas, senior brand manager of Red Stripe Global, Domestic and International Brands. “This is just a drop in the bucket to our commitment to endorsing local talent, this is how we stand up for Jamaican music development.”
Journey with Stripe is an exciting part of the beer giant’s #StandForYourStripeglobal campaign, which seeks to embolden the Jamaican spirit by highlighting all the unique aspects of its culture.
The EP proves that Red Stripe is the only Jamaican brand that has the authority to leverage music in a meaningful and impactful way. Douglas adds, “We’re this little dot on a map, yet we have this power to make the whole world shake! If that doesn’t empower you, nothing will.”
Part-proceeds from the EP sales will support a partnership between the Desnoes and Geddes (D&G) Foundation‘s “Learning for Life” program and the We Are Tomorrow Foundation, which is the brainchild of album producer, Pablo Stennett. The funds will be used to create artistic-focused programs for music development among inner-city residents in Stennett’s birthplace of Spanish Town, St. Catherine in Jamaica.