PURITY BAKERIES RELAUNCHES ‘CRAVINGS’ LINE
In the very near future, Barbadians will have easy access to premium decadent cakes, following the relaunch of the Cravings line of products from Purity Bakeries.
Along with tasting the delicious new flavours, customers will see new packaging, an updated simple, elegant logo and a general new look to the product. The product will also be kept in chilled conditions, as there is now a light whipped topping that replaces the sugared icing.
“We originally took the product off the market to work on improving it as we saw the potential for it to do more and be a good revenue earner for us” stated Marketing Manager of Purity Bakeries Tia Best. “We also saw it as an opportunity to expand and diversify our product range over and above the traditional products normally offered by a bakery. We are very pleased with the response to our trials, as most people loved them and didn’t think that they came from a commercial bakery” she added.
The product will be available in four initial flavours – Vanilla Coconut, Mango Passion, Red Velvet and Chocolate Mousse, but other flavours will be added to the range and there will be limited edition and seasonal flavours included from time to time.
The product will also be seen at various premium all-inclusive crop over events, as it is introduced to the various target groups.