Banks “Feel It” Crop Over Campaign wins 6 ADDYS for Red

Banks Holdings had a repeat Crop Over celebration when their Advertising Agency for Banks Beer, Red Advertising won 6 ADDY awards for their “Feel It” Crop Over 2017 campaign! This included awards for social media posts, event collateral, instore point-of-sale and packaging.

Shafia London, Marketing Manager BHL and Charles Walcott, Category Manager Banks Beer (right) celebrating the award winning “Celebr8” 8-pack with Red Advertising’s Managing Director Jevan Jutagir, and Account Executive Sharman Skinner.

Shafia London, Marketing Manager, at BHL commented on the awards:

“It is wonderful to get awarded across such a wide range of communication for our “Feel It” Crop Over campaign! This dovetails nicely into ABInbev‘s thinking around 360 communication with a special emphasis on point-of -sale and point-of-consumption beyond just straight consumer advertising.”
She added, “I am glad to see our team at Red rise to the occasion and really “Feel It” with their Crop Over work. We look forward to even more awards and increasing sales results as our globally driven marketing philosophy continues to impact consumers positively where it really matters. Congratulations to the team at Red!”

Jevan Jutagir, Managing Director of Red also congratulated his team and reiterated the positive impact that ABInbev’s approach was having,

“It is great for a creative agency such as Red to be able to learn from and collaborate with a global industry leader such as ABInbev, Banks Holdings’ parent company. We are benefitting from a deep understanding of beer trends worldwide and from how to utilise best practice in all forms of consumer communication. One key learning is the importance of the retail premise and point-of-sale. I am glad to see that we were able to develop new award-winning work for all these critical sales channels. Red have long talked about Spherical Communication and being medium neutral. When we were introduced to ABInbev’s idea of 360 Degree programmes we knew that it would be a great partnership!”

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