CEMEX logo



CEMEX logo

CEMEX, a global leader in the building materials industry, announced last week that it will be launching and transforming the global industry with the launch of CEMEX GO, a first of its kind, fully digital customer integration platform which will be fully implemented in Barbados in 2019.

Combining Cemex’s industry leadership with cutting edge digital innovation, CEMEX GO is multi device offering that provides a seamless experience for order placement, live tracking of shipments and managing invoices and payments for CEMEX’s main products, including bagged and bulk cement, ready-mix concrete and aggregates and multi-products.

CEMEX GO delivers real-time, detailed information that customers need to get more done in less time, enabling them to have more control over their businesses.

Arawak Cement which is part of the TCL and CEMEX groups, will in 2018, begin preparations through training and sensitization activities for its staff and customers.

Fernando A. Gonzalez, Chief Executive Officer, of CEMEX said: “Today’s launch is the culmination of the first step of this strategic initiative and the hard work of many people throughout the organization. It also is a testament to our customer -centris mindset and relentless focus on continuous innovation and improvement.

CEMEX-Go creates an experience for our customers and for us. CEMEX-GO places the power to succeed in today’s fast-paced and dynamic market in the hands of our customers.”

(FILE IMAGE) CEO of Arawak Cement Plant, Manuel Toro said: “This initiative is aligned with one of our top priorities which is to build a customer centered organization . This digital platform, we consider, will fulfill the demands of the highly qualified base of distributors, builders and concrete and block manufacturer of Barbados, which demand an increase in their productivity, make better business decisions, and have more control of their businesses, which is key to delivering a superior customer experience“.

Earlier this year, CEMEX launched its open innovation and venture capital unit, CEMEX Ventures, which focuses on engaging start ups, entrepreneurs, universities and other stakeholders expected to shape tomorrow’s construction ecosystem, by tackling the industry’s toughest challenges.

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