Expedia Group Announces Increase in Package Demand for Barbados
The Expedia group, one of the world’s leading travel companies, reported today that hotel partners in Barbados have increase their package demand with nearly 15% growth in 2016 YoY.
Package bookings, which combine components like flights and hotels, typically capture the attention of higher quality travelers that spend more money, have longer lengths of stay, and book further in advance. Some destinations within Barbados that experienced noteworthy increases in package demand in 2016 included Christ Church from the south coast with nearly 30% YoY and St. Peter on the platinum coast with nearly 50%.
New data from the Expedia group also indicates that the United States remains the key feeder market for Barbados with a reported growth of more than 20% YoY in 2016, followed by Canada with more than 15% and Brazil with nearly 25% YoY. Mobile demand also increased to Barbados, particularly from the U.S. at 55%, UK at 35% and Canada at nearly 40% YoY in 2016.
According to the Barbados Hotel and Tourism Board, the destination welcomed more than 630,000 tourists in 2016 – a 6.7% increase compared to 2015. In conjunction with Expedia reports, top source markets for the small Caribbean nation came from the U.S., followed by Canada, UK and other Caribbean markets.
Representatives from Expedia’s Market Management team attended Barbados Connect, the destination’s premier trade event and the single most important business generator for Barbados’ tourism industry, May 10 – 13. Throughout the four-day conference, Expedia executives shared the latest news – including the recent Caribbean rollout of Value Added Promotions, which helps hotel partners promote their property across the Expedia group brands by allowing travelers to clearly distinguish a hotel’s offering – information on innovative marketing tools, and recommendations on how hotel partners can take advantage of Expedia’s technologies, tools and market intelligence to achieve increased visibility and incremental demand for their properties.
Value Added Promotions has allowed the local Expedia team to provide better synergies with the tourist board to benefit hotel partners. Using the Barbados Tourism Marketing Inc.’s summer campaign – Brilliant Barbados Kids – as a base, the local Expedia team was able to work with the Tourism Association to expand this offer to include exclusive Expedia discounts on major attractions for non-family travel for properties participating in the overall destination campaign. The addition of Value Added Promotions resulted in the doubling of property participation in the main destination program.
The Expedia group seeks to continue to add more properties to its portfolio in 2017 and to support tourism growth in Barbados and the Caribbean region. By working with the Expedia group, hotels in Barbados gain exposure to the more than 200 websites in more than 75 countries worldwide in 35 languages, in addition to a myriad of mobile sites and apps, from brands such as Expedia®, Hotels.com®, Travelocity®, Orbitz®, Hotwire®, Egencia®, Expedia® Affiliate Network and others.