Flow lauds BOA for promotion of Olympic Values, Telecoms Provider tangibly renews support
The local Olympic movement can continue to count on Flow.
In an effort to help ensure the sustained development of sport, Barbados’ leading telecommunications provider has reiterated its commitment to the Barbados Olympic Association (BOA) to the tune of $750,000.
“Just over a year ago we embarked on a strategic five year journey with the BOA which carries a sponsorship value of three-quarter of a million dollars, and since then, our hearts have been filled with joy and our spirts lifted with the remarkable achievements of our athletes on the local, regional and international stage,” said Marilyn Sealy, Director of Communication and Stakeholder Engagement, Flow Barbados.
Sealy was a featured speaker during the BOA’s annual awards gala at Needhams Point.
“I also wish to acknowledge the sterling efforts of the BOA in promoting the Olympic Values of friendship, excellence, respect and fair play, and I dare say it is a direct result of the BOA’s sterling efforts throughout the years that thousands of Barbadians have been given the opportunity to enhance their sporting skills and travel the world as they represent their country in their chosen discipline,” she said.
Sealy also highlighted some of the triumphs Flow achieved in the realm of sport in the past year.
“Last year, we of course witnessed our athletes compete at the Rio 2016 Olympic Games and Flow, as the Caribbean’s official broadcast partner of the Games, delivered more than two thousands hours of live coverage via Flow Sports, with 4.6 million people tuning into our dedicated Olympic channels during those two exciting weeks in August,” she said.
“From a company perspective, we were also very proud of our ambassadors Darian King and Jason Wilson as they became the the first athletes to represent our country in tennis and triathlon at an Olympiad, and our very own Alex Sobers, who at just seventeen, was the youngest member of the Barbados squad in Rio. Alex’s dad, Wendell, is a Field Services Supervisor in our Customer Experience and Technology Department and the entire Flow Family was pulling for him in the Men’s 400m freestyle.”
Sealy also revealed plans for the upcoming 2017 Flow CARIFTA Games in Curacao.
“Another first which Flow achieved last year was the unprecedented coverage of the hugely successful Flow CARIFTA Games in St. George’s, Grenada, where we not only beamed live coverage throughout the Caribbean, but we also sent live feeds to more than 20 million homes throughout North America and Europe in conjunction with our international partners,” she said.
“We now look forward to the 2017 Flow CARIFTA Games in April where we will once again provide a platform for our young athletes to demonstrate their sporting prowess while encouraging future generations to choose sport.”