Mission on for 2017 Banks Calendar Girl
This year’s Banks Calendar Girl showpiece will be one with a difference.
Under the theme “Bootcamp”, the competition will see Banks raise the bar to once again recruit a suitable representative for a 2017 “mission” as ambassador for the ‘Beer of Barbados’.
“Bootcamp” is the third themed edition of the show, following on from last year’s successful “Superhero”, and the inaugural “Beach” theme. Charles Walcott, Category Manager for Banks (Barbados) Breweries Ltd. says the Company is keen to show off the brand’s ever broadening creative drive in its concepts and promotions going forward.
Walcott adds that in addition to satisfying the usual criteria of being confident, attractive and well-spoken, applicants must show an appreciation for Banks Beer‘s ethos, and have the ability to embrace the vision of the Brand. Once again the talented winner walks away with not only $10,000, but the privilege of being forever recognised as the Banks Calendar Girl.
“This year we are on a mission to take the Banks Calendar Girl competition to another level both in terms of entertainment and the value that it provides to the community. To this end we have made some adjustments to the competition by replacing the semi-final show, with selection of the finalists being done through voting on the official website: www.bankscalendargirl.com. Of course, we are still looking for that attractive ambassador with the charm and personality that truly epitomises the spirit of Banks Beer – Life Nice,” said Walcott.
Mr. Walcott also noted that Banks Calendar Girl fans and other members of the public who follow the competition, will also have a chance to have their say in the selection of the contestants making it to both the semi-finals and finals stage, as well as the eventual People’s Choice winner.
“We are encouraging young ladies who believe they may have something to offer to step out and make the most of this opportunity. The Banks Calendar Girl competition is evolving and making a very positive contribution to local communities and the society in general. Last year, for example, our 2016 ambassador, Jalisa Alleyne created a legacy for the Geriatric Hospital with her community project, which blossomed into a fully registered charity that continues to operate to the benefit of the residents at the Geriatric Hospital.”
Noting that the entry process was now officially open, Walcott urged prospective candidates, including previous participants, to visit the competition page at www.bankscalendargirl.com to express their interest and enter well in advance of the entry deadline on Saturday, October 22nd.
“It’s really an excellent opportunity for progressive young ladies who want to explore their talent and take it to another level. Our entrants will be introduced, in sort of a boot camp, to a team of self-development professionals geared to maximise their potential, both on and off the stage; and we are confident that this will be to the benefit everyone who participates.”