Massy United Insurance Ride Revolution: Victory for Social Media & Pimped Ride

The Massy United Insurance Ride Revolution campaign came to a grand finale on Thursday in Warrens way behind Simpson Motors, when the revamped car was revealed and management claimed the campaign justified a social media only method of promotion. Here’s hoping next time they have ushers guiding the way to park? I had to circle twice before getting a spot, very poor…

(CLICK FOR BIGGER) Sr Business Development Mgr, Sharon Alleyne-Elcock

(CLICK FOR BIGGER) Sr Business Development Mgr, Sharon Alleyne-Elcock

People (who came in from a long hard day at the office, maybe no Lunch) got restless hoping for dinner-time snacks, eventually Senior Business Development Manager Sharon Alleyne-Elcock told participants the strategy to pursue a new demographic created an immediate ripple in local society, she told the audience how there was added traffic to the Facebook page…

(CLICK FOR BIGGER) Marketing Officer - Tricia Yearwood

(CLICK FOR BIGGER) Marketing Officer – Tricia Yearwood

Marketing Officer Tricia Yearwood gave a breakdown of the competitors and explained how this created new opportunities for the company, thought it was a bit gauche when she just blurted how the contest “is her baby,” there were other ways to stake claims without the tackiness. She explained there were 11 competitors which narrowed down to 5 then by Likes down to 1…

Kevin Cox received the most votes for the video about his Toyota Altezza and he was very impressed what Autobody Solutions finally did to his vehicle (for those of you who orgasm over cars, people whose vehicles are only a means of transport may not understand the majority of Bajans who obsess over an object which depreciates).

He thanked his former rivals and explained he loves to meet a challenge no matter how difficult, Mr Cox was also ecstatic over winning the alterations plus having car insurance free for one year, he apparently campaigned heavily on family and friends to vote for his car to get the free re-modelling.

He thanked his former rivals and explained he loves to meet a challenge no matter how difficult, Mr Cox was also ecstatic over winning the alterations plus having car insurance free for one year, he apparently campaigned heavily on family and friends to vote for his car to get the free re-modelling.

In the end, amidst tons of dry ice it was displayed – Cox earned 222 votes for the video about his Toyota Altezza while Akeila Pile earned 193 to reach 1st Runner Up, her position earned her an auto valet voucher among other consolation prizes.

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The awards were catered by John Hazzard and included pumpkin-cassava fritters and mini-chicken drumsticks, perhaps he could start earlier so guests can nibble while waiting for final details to get ironed out?

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