Where there is Crop Over, there will be Flow.

So says Barbados’ leading telecoms provider who will this year pump more than half-a-million dollars into the world’s ‘sweetest summer festival‘ as part of its ‘Big Blue Summer‘ campaign.

“Flow is dedicated to connecting people, and we are always seeking new ways to develop innovative ideas that are able to bring Barbadians closer together,” she said.

“At Flow, we are driven by a mission of ‘Connecting Communities…Transforming Lives‘, and we see our yearly investment in Crop Over as one of the most prudent we can make.”

The company will also have a heavy presence on the road with bands such as Mixed Nutz, Island Fusion, Colours, Flair, Chocolate Army, Caesar’s Army, EV Entertainment, Aura, Outrage and Baje International.

“During the summer months, we also offer individuals, groups and small businesses a wide range of telecommunications services free of charge, in addition to promotional materials and onsite branding of party venues,” added Sealy.

“We also always make it our priority to utilise local vendors for various supplies and services, ranging from the most basic of items like t-shirts to the grandest of installations such as performance stages.

Sealy also noted Flow’s new partnerships with the Barbados Beverage Alcohol Alliance, Consumers’ Guaranteed Insurance (CGI) and BeepCab to help promote messaging about the responsible consumption of alcohol and the importance of a designated driver.

“When combined, these ingredients have the potential to preserve our proud Bajan pedigree and deliver an impactful contribution to the entire country and our economy,” she said.

During the free event, there will be live performances from Flow ambassadors including Lil Rick, Peter Ram, Blood and Nikita among others.