4 2016 05 12 10.17.41

ICBL Donates More to Charities Thanks to Record Turnout

ICBL Donates More to Charities Thanks to Record Turnout

4 2016 05 12 10.17.41

Thanks to a record number of participants, ICBL is in a position to donate more funds to this year’s beneficiaries.

With a total of 3,709 runners and walkers coming out for the April 28th, ICBL Family Fun Walk & Run, the leading insurance company was able to increase its donations over last year by $2,500 per beneficiary. As a result, the QEH Asthma Bay, Hope Foundation and PAREDOS will each receive a donation of $15,000 to assist with their programmes.
With a total of 3,709 runners and walkers coming out for the April 28th, ICBL Family Fun Walk & Run, the leading insurance company was able to increase its donations over last year by $2,500 per beneficiary. As a result, the QEH Asthma Bay, Hope Foundation and PAREDOS will each receive a donation of $15,000 to assist with their programmes.

Speaking at the prize presentation and close out press conference, Managing Director & CEO, Ingrid Innes spoke about the success of the initiatives that were implemented this year to increase participation:

“An increase of 1,388 participants, or 59 per cent, is indeed a tremendous achievement. Much of this was made possible by the introduction of Corporate packages, which afforded groups of 30 or more the opportunity to have their company name or logo printed on the backs of the shirts. This cost was absorbed by ICBL as our way of giving these groups recognition for their involvement in this charitable initiative.”

Mrs. Innes indicated that 25 groups took up this offer, which was an overwhelming and unexpected response. Such was the level of interest that ICBL was forced was close off orders in order for the printers to accommodate the volume.
Mrs. Innes indicated that 25 groups took up this offer, which was an overwhelming and unexpected response. Such was the level of interest that ICBL was forced was close off orders in order for the printers to accommodate the volume.

This is definitely an initiative that we will be expanding upon next year, with a view to giving even more groups the opportunity to have their brand represented on the road.”

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