ICBL Donates More to Charities Thanks to Record Turnout
Thanks to a record number of participants, ICBL is in a position to donate more funds to this year’s beneficiaries.
Speaking at the prize presentation and close out press conference, Managing Director & CEO, Ingrid Innes spoke about the success of the initiatives that were implemented this year to increase participation:
“An increase of 1,388 participants, or 59 per cent, is indeed a tremendous achievement. Much of this was made possible by the introduction of Corporate packages, which afforded groups of 30 or more the opportunity to have their company name or logo printed on the backs of the shirts. This cost was absorbed by ICBL as our way of giving these groups recognition for their involvement in this charitable initiative.”
“This is definitely an initiative that we will be expanding upon next year, with a view to giving even more groups the opportunity to have their brand represented on the road.”