Celltick Partners with Cable & Wireless to bring Startscreen to Android Devices
Celltick, a global leader in mobile marketing announces a partnership with leading Caribbean and Latin American network provider, Cable & Wireless Communications (C&W). C&W will provide a branded, localized and customized version of Celltick’s Start on its android phones across its Caribbean and Latin American markets.
“Through this partnership, our customers will now have the benefit of a much more personalized, interactive start screen on their mobile device that meets their specific individual needs,” said John Reid, President of C&W’s Consumer Group. C&W will provide users with local ‘infotainments’ such as news and weather, rapid access to social media feeds, web search, latest videos and more on the startscreen. “This underscores our ongoing commitment to continuously innovate and transform the total telecommunications experience across the region,” added Reid.
“We’re excited to partner with Cable & Wireless across its 14 mobile markets to provide an enhanced user experience for their subscribers,” said Fernando Bortman, GM CALA, Celltick. “The selection of Start by C&W highlights the innovative approach that we have taken in delighting consumers and the excellence of the product.”
Start’s growing ecosystem includes hundreds of themes, plug-ins, stickers and lockgames. Celltick’s Start has been adopted by over 40 large operators, OEMs and media companies who distribute over 100M devices around the globe. In 2014, Celltick powered billions of mobile-initiated commerce transactions for virtual and physical goods serving more than 150 million active consumers across 25 countries.