Cable & Wireless & WhatsApp Sign Partnership: A 1st for the Caribbean Region
Cable & Wireless (C&W) and WhatsApp have entered into a strategic marketing partnership. A first for the Caribbean, this exciting deal offers C&W customers access to the full range of WhatsApp features across the company’s networks. As a result of this partnership, C&W will introduce a suite of innovative packages with additional benefits for customers, which will be unveiled across all its markets in the coming months.
Cable & Wireless’s brands – Flow, BTC, and LIME – are currently the only officially authorized providers of WhatsApp data bundles in the Caribbean region.
The agreement between Cable & Wireless with the world’s leading mobile messenger application, WhatsApp, highlights C&W’s commitment to bring the best value to customers through strategic partnerships.
“Since the emergence of Over The Top (OTT) Communication services, Cable & Wireless has maintained our commitment to work with authorized service providers to ensure customers have access to world-leading services on their devices, running on the region’s best networks,” said John Reid, C&W’s Consumer Group President.
“We are excited to work with Cable & Wireless to help people across the Caribbean stay better connected with friends and family,” said Brian Acton, Co-Founder of WhatsApp.
Reid added, “This partnership with WhatsApp will improve ease and convenience of communication technology, enrich our customers’ experience, and is therefore consistent with our mission – “Connecting Communities… and Transforming Lives.”