Flow flicks the Switch to light up the City
Barbados’ leading telecommunications provider has contributed more than $80,000 towards the Revitalisation of Bridgetown, an initiative aimed at reducing the capital’s carbon footprint while providing sustainable light for its existing 1,400 businesses and 7,000 employees.
Flow has partnered with the Barbados Chamber of Commerce and Industry (BCCI), Caribbean LED Lighting and the Royal Barbados Police Force to outfit 25 regularly travelled streets and alleys with hundreds of energy-efficient LED bulbs.
“All around us we have this incredible space which plays a vital role in our everyday life. Collectively, it’s our living room, dining room, kitchen and back yard. Essentially, our public space is our shared home and we ought to be treating it as such.”
Sheehy also praised the use of ‘green energy’ and said it was in keeping with Flow’s environmental strategies for sustainable development.
“Just like the strength of reliable telecommunications, light can be used to positively influence behavior and change the perception of space and time. Essentially, light in itself is a powerful form of communication – it can positively sway thinking, change actions and cause reactions, and science has proven that our yearning for light is a direct fulfillment of an emotional need.”
Sheehy also said that Bridgetown was an “exciting place to be” and it was the company’s intention to “create a tangible nexus for the exchange of opportunities, culture, commerce and ideas.”
“LED lights appear brighter than traditional street lights, have a longer life-span, lower maintenance costs and are therefore more energy efficient,” she said.
“A brighter environment will have a positive economic impact on retail, food and beverage, entertainment and cultural sub sectors after regular business hours. The BCCI is therefore very pleased to be a part of this venture which will help achieve a more diverse city, attracting more tourists and locals alike.”