Barbadian Manufacturer rebrands popular Beverage with EU funding
Barbadian manufacturers must do change and not claim they want better and remain in their same old formula and wonder why success seems elusive.
Originally produced in the UK, Barbados was the default maker since 1970, using the same private ingredients incorporated 135 years ago by the Clayton brothers.
When the change was initiated it was possible through funding supplied by Caribbean Export and Mrs Coke-Hamilton disclosed the mechanisms which made it possible;-
The Caribbean Export Director‘s take on regional manufacturing is not that the West Indies shies from work but does not do enough research and examining how to improve presentation so as to compete easily with supposedly better advantaged territories;-
COT Printeries, Caribbean Label Craft, West Indies Rum Distillery, Brand 42 and the European Union all played a part in the bold initiative.