Telecoms provider cornering market of portable sports
The Premier League will have a new home in the Caribbean. Niall Sheehy, General Manager of Flow Barbados enthused to local media how parent company CWC won the exclusive rights to broadcast live all 380 matches per season of the Premier League across 32 Caribbean countries from 2016/17 to 2018/19. Commencing in August 2016, the Premier League will be available on the Caribbean’s newest sports network – Flow Sports. CWC was also awarded the mobile clip rights, allowing fans to follow the latest goals and action from the world’s best football league on any mobile device.
FLOW’s Barbados Mgr Niall Sheehy extensive coverage of live Premier League matches will form the centerpiece of Flow Sports’ programming schedule. The network will be launched in November 2015, with content that includes coverage of international and regional football, cricket, rugby, tennis and athletics, as well as CWC’s exclusive NFL and Rio 2016 Olympics coverage;-
Flow’s market research proves sports programming is a key decision driver for customers purchasing TV and broadband packages. Approximately 70% of customers identify as being ‘sports fans‘, with the Premier League dominating sports viewing in the Caribbean.