SOCIAL MEDIA HELPS THE BTPA FINE TUNE THEIR OUTREACH TO EVERY BAJAN TO IMPROVE TOURISM
Not resting on their laurels, the Barbados Tourism Product Authority continues to hone their database of clientele by analysing traceable social media to fine tune their outreach programme.
Manager of Research and Product Integration – Wynsley Alleyne spoke of the importance of data to augment their latest initiative “Island Treasures.”
The BTPA executive not only listed the website’s link, he also provided the eMail since he added the Media must also play a part in improving the feedback needed to ensure repeat visitors as a rising trend for Barbados;-
The BTPA official says gathering statistics makes for a large yet necessary effort to provide better service for all sides involved;-
