Starting next season, the Premier League will have a new home in the Caribbean. Cable & Wireless Communications Plc (CWC) just revealed it won the exclusive rights to broadcast live all 380 matches per season of the Premier League across 32 Caribbean countries from 2016/17 to 2018/19. Commencing in August 2016, the Premier League will be available on the Caribbean’s newest sports network – Flow Sports. CWC was also awarded the mobile clip rights, allowing fans to follow the latest goals and action from the world’s best football league on any mobile device.
Commenting on the exclusive rights award, John Reid, President of CWC’s Consumer Division said: “We are thrilled to partner with the Premier League across the Caribbean. As the most popular league of the world’s greatest sport, the Premier League will be at the heart of Flow Sports, the region’s newest and largest sports network. We are excited as well to bring additional jobs, skills and investment into the Caribbean with our new Trinidad facility, truly showcasing the power of the new Cable & Wireless and our commitment to the region.”
CWC’s market research has shown that sports programming is a key decision driver for customers purchasing TV and broadband packages. Approximately 70% of customers identify as being ‘sports fans’, with the Premier League dominating sports viewing in the Caribbean.
Reid added: “As the region’s leading quad play operator, we look forward to bringing Caribbean sports fans closer to the action with our innovations in mobile and online viewing. With our Flow ToGo application and access to mobile clips, fans won’t miss any of the excitement that truly defines this tremendous sports asset. Flow Sports will be available in our basic subscription package, meaning more games for more fans, and instantly positioning Flow as the home of sports in the Caribbean.”
Richard Scudamore, Chief Executive of the Premier League said: “We are very pleased that Cable & Wireless Communications has chosen to invest in Premier League broadcasting rights in the Caribbean.
“We look forward to welcoming them as a new partner and are sure they will do excellent job making the competition available to fans across the region.”