Magazine history was made in Barbados when WM Magazine was officially launched on the digital publishing platform ISSUU recently. The electronic magazine (e-magazine/e-mag) which is available for free reads and downloads, highlights the importance of understanding that entrepreneurship is not only about business and finance, but is a lifestyle. The new monthly magazine, also delivers advice to entrepreneurs, business organisations and anyone who may be interested in understanding entrepreneurship and the importance of media relations.

“We are pleased to be able to finally provide a publication that delivers not only creative, but informative content about entrepreneurship and the very important linkages with the media that need to be fostered,” said Ashlee Cox, Director of Public Relations and Media Relations of Waterway Media.

“The media is the friend of the entrepreneur. Social media is important yes, however, you still need the traditional formats to carry out your message. It is not one or the other, but should be a combination package. We also believe that all media personnel should be treated with respect, and every month we outline the various issues faced because of miscommunication between the event planner and media representatives and we endeavour to offer solutions,” she explained.

WM Magazine, which has the tag-line: ‘Your Creative Guide to Business and Media‘, is a Barbadian-based publication however, its content ensures a resource that has worldwide benefits and is also easily accessible to both Caribbean and International markets, through various platforms.

According to Jacqueline Jones, Director of Mass Media Management, “The magazine has many real world benefits and we’re interested in promoting mass media services, entrepreneurial success stories and of course, the ways business and media can successfully merge. We’re excited about stories from entrepreneurs across industries, media personalities, charities, NGOs and so on, regardless of their nationality, or where they’re based, and these are among the kinds of features readers will also find in these pages.”

“There’s no other e-mag on the market like WM Magazine and we intend to continue to improve and extend the reach of our message, so that we can positively impact those who are interested in the timely and dynamic content of the publication,” Jones added.

The launch of the magazine heralds a new understanding of mass media services and the importance of media relations, not only for the entrepreneur, but also for anyone who utilises mass media, or simply has an interest in business and media. The cover story for the premiere issue was media personality, the lovely Alex Jordan and within one hour of the launch, the digital magazine had over 150 reads.