The Barbados Tourism Marketing Inc. (BTMI) has issued a Request for Proposals (RFP) for a new destination website, which will become a primary pillar in its evolving digital marketing strategy.

The key objectives of the site will be to serve as a source of information for prospective visitors; to deliver a variety of engaging content that supports the interests of key target audiences; and to move consumer prospects through the buying cycle; and to build brand loyalty.

Eligible applicants for the 2015 RFP include local and global web development entities with a strong track record in delivering high quality, scalable, intuitive websites for multilingual audiences within the allocated resources of time and budget.

The agency partner selected will be required to provide a solution that will enhance the destination’s positioning in the international marketplace and keep Barbados top-of-mind when consumers are making holiday and travel plans. The BTMI has also stated among its objectives a desire to sustain high levels of engagement, repeat visits, bookings and overall site traffic.

To download the full RFP document visit http://www.visitbarbados.org/docs/visitbarbadosrfp.pdf or contact webrfp@visitbarbados.org.