“Caribbean’s Next Top Model” Returns to the Catwalk with Flow TV Partnership
It was a night of exciting news as C&W unveiled its new consumer brand in Barbados and Wendy Fitzwilliam, Miss Universe 1998, announced a mutually beneficial partnership with the ‘new’ Flow to air the second season of the reality show ‘Caribbean’s Next Top Model.’
The regionally based reality show is tied to the successful original production – America’s Next Top Model – owned by CBS International and created by former top model and television producer Tyra Banks and follows the stories of young women seeking to launch a career in the competitive world of modelling.
Fitzwilliam stated, “We know that there are many young women in the Caribbean who have big dreams of success in fashion. The fashion and beauty industries have been impacted by the talent of women with Caribbean roots for quite some time, from history makers such as Grace Jones and Naomi Campbell to relative newcomers such as Barbadian model Lene Hall, the face of Prescriptives by Esteé Lauder and Puerto Rican supermodel Joan Smalls.”
The former Miss Universe added “CNTM provides an additional opportunity for more Caribbean women to be represented within the international fashion industry. The success of this show will impact more than individuals and models it will also highlight the Caribbean fashion and beauty industries, content development in the Caribbean and more.”
John Reid, President of the C&W Consumer Group noted that the partnership was a perfect fit for Flow, now positioned as a Caribbean brand “driven by all that is positive in the Caribbean, the people, the passion, the drive to succeed, innovation and positive vibes.”
Caribbean’s Next Top Model is produced by Wendy Fitzwilliam and her sister Dionyse Fitzwilliam, who is the show’s Executive Producer. Casting calls for the second season are currently being held in Barbados, Cayman Islands, Jamaica and Trinidad and Tobago. The casting calls are also being facilitated online to make it more accessible for potential participants throughout the region. The first show will be aired in October.