LIMACOL RENEWS CARIBBEAN PREMIER LEAGUE DEAL
New Guyana Pharmaceutical Company Incorporated (NEW GPC INC), under its popular Limacol brand, has today confirmed that it will continue as a Principal Partner of the Caribbean Premier League. As part of the agreement, Limacol will become Umpires and Referees Partner, which will see Limacol represented on the Umpires’ uniforms and during the Third Umpire review.
Limacol was title sponsor of the first two seasons of the Caribbean Premier League, and its support of the tournament has helped the League rapidly become one of the most popular T20 competitions in the world. In that time, the Limacol brand has become the most recognisable brand name synonymous with CPL.
New GPC Chairman, Dr Ranjisinghi Ramroop, said; “We are delighted that Limacol will be continuing our successful relationship with CPL – this year’s tournament looks bigger than ever and we look forward to continuing to provide ‘Genuine Caribbean Cool’ to cricket fans across the region and around the World.”
Caribbean Premier League Commercial Director, Jamie Stewart, said; “Limacol has been the central supporter of CPL since before the first ball was bowled, and cricket fans across the region have the brand to thank for helping to make the CPL dream a reality. We are very pleased to extend the strong relationship with Limacol into 2015 and we thank the company for its continuing support of the Biggest Party in Sport.”
Last year’s tournament attracted a global audience in excess of 65 million and this year is set to be even higher as fans across the world continue to be drawn to the high quality action on the pitch and the unique party atmosphere off it.