BTMI COURTING BRAZILIANS THROUGH POPULAR RECORD TV
Recent research revealed that Brazilians look for four key things when selecting a holiday destination and Barbados is out to prove the island has those qualities and more.
Last month, using an itinerary prepared by the Barbados Tourism Marketing Inc. (BTMI), a crew from popular Brazilian channel, Record TV, explored the island’s beaches, heritage and culture, sports and leisure, and late night dining options. The footage will be packaged into potent 15-minutes television segments during their popular show, Por Ai, which is viewed by over five million in Campinas, Brazil.
BTMI Director for the Caribbean and Latin America, Vicky Chandler, revealed the opportunity developed during their participation in the recently held World Travel Market (WTM) Latin America.
“During the programme ads will also be run to promote our new discounted fare on Gol Airlines and provide viewers, particularly families, with a magazine view of some of the reasons why they should visit Barbados.” Chandler added.
The BTMI’s Brazilian marketing strategy includes cooperative marketing with Gol Airlines and local operators, media and travel agents. During the first quarter of 2015 Barbados’ arrivals from Brazil grew by 10.6 per cent to 1,362 visitors who stayed an average of 8.5 nights or approximately 11,577 room nights in total.