ALL BETS ARE ON AS CPL ANNOUNCES UNIBET AS OFFICIAL BETTING PARTNER
The Limacol Caribbean Premier League confirms their partnership with Unibet, which will see the multi award-winning sportsbook become the Official Betting Partner of the CPL.
The deal will also see Unibet become an official sponsor to the St. Lucia Zouks franchise, which includes international stars such as Kevin Pietersen and Ross Taylor, and inspirational captain, Darren Sammy.
As Official Betting Partner, Unibet will offer an unrivalled range of betting markets on the CPL, from superb in-play ball-by-ball betting, through to even betting on who will win the coin toss before the game. There will also be fun bet types such as betting on the number of sixes in the CPL, the length of the longest six and even head-to-head bets on who will score more runs between big hitters Chris Gayle and Kevin Pietersen. The news demonstrates the continued growth of the CPL, hailed as the ‘Biggest Party in Sport’, which continues to grow in prominence in its third year.
Unibet is one of the largest online gambling companies in the world, with over 10 million customers in over 100 countries. It is the chosen betting partner for a multitude of high profile sporting events, boasting former world number one ranked bowler, Graeme Swann, as an ambassador, and can now add the CPL to its roster.
Pete Russell, Chief Operating Officer, Limacol Caribbean Premier League, said:
“CPL continues to go from strength to strength, and partnering with a renowned international brand like Unibet, with its strong cricketing credentials, speaks volumes for our growing reputation. This collaboration will give our fans and our viewers at home even more ways to enjoy the excitement of what promises to be the most gripping CPL season yet.”
Unibet UK Country Manager, Phillip Manzi, said: “We are passionate about Cricket at Unibet, and as The Biggest Party in Sport, the CPL perfectly matches our friendly, passionate and expert brand values. As official betting partner, we look forward to providing CPL fans with a variety of exciting and innovative bet types while allowing people to bet live in-play, with ball-by-ball betting. We are delighted to be involved and to ensure Unibet is THE place to go for all bets on the CPL 2015.”
Global superstars including Kevin Pietersen, Jacques Kallis and Shahid Afridi will join the Caribbean’s finest cricketers, like Chris Gayle, Darren Sammy, Kieron Pollard alongside Dwayne Bravo and exciting up-and-coming local talent.
Last year’s tournament attracted a global audience in excess of 65 million and this year is set to be even higher as fans across the world continue to be drawn to the high quality action on the pitch and the unique party atmosphere off it.