Digicel (Barbados) Limited made Mother’s Day extra special for women across the island including a number of them experiencing financial difficulties, some of their loyal customers and staff members.

The special gifts include spa treatments, food hampers, bouquets, gift baskets, airtime and free data among others and brought some of the women to tears, who said they had never received gifts for Mother’s Day before.

Krystle Smith, Digicel’s Marketing Communications Manager, explained that it was these types of reactions which made it all worthwhile: “These presentations were just our way of saying thank you to these outstanding women. We are very aware of the contribution and sacrifice mothers make on a daily basis and the important role they play in the development of the island and so we strongly believe in honoring them on their special day.

“This year we wanted to go beyond our customers and staff members by extending a helping hand to mothers who are experiencing financial difficulty at this time and we approached the Variety Club for assistance in identifying persons signed up with them. We then partnered with Reflections Spa, Massy Stores and Bryden Stokes brands including Roberts, P&G, Unilever and Airwick to ensure this Mother’s Day would be a memorable one.”

Kerry-Ann Belgrave, Gail Fenty, Tricia Pierre, Cheryl Moseley and Juyann Muhammad, were the five mothers chosen and could not contain their gratitude when they were presented with the goodies: “This will be the best mother’s day ever. I have never received anything for mother’s day before. This is perfect,” said Pierre as tears streamed down her face.

Her comments were met with agreement and tears from the other four ladies, who collectively agreed that the presentations would make this year an extra special one. “We really want to thank Digicel and all the other companies who have pitched in to make this presentation to us today. This means so much for us and our children that words cannot begin to explain. Thank you,” was how Fenty summed it up.

Smith explained that in addition to the special presentations to the five mothers, Digicel also pampered the 21 mothers on staff at the company’s Warrens Head Office with special presentations of cupcake bouquets, an evening of refreshments and a friendly karaoke competition. “They also got the opportunity to win other gifts including wine and dinner vouchers throughout the day.

“Of course we did not leave out our customers. They were able to win prizes by entering the Mommy and Me Photo Contest on Facebook and Instagram. All they had to do was simply post a photo of them and their mother and information on what makes their mother extraordinary. The persons with the most votes won gift baskets, free data and airtime, among other prizes,” Smith explained.

She added that customers in store on Saturday were also eligible to win cupcake bouquets for the mothers in their lives simply by signing up for new post-paid plans, activating data plans or topping-up with $20 or more.