UPstart Caribbean launches radio & video ads for entrepreneurs

Entrepreneurs now have the chance to learn crucial business tips through a series of dramatized radio and video ads which are now running.

Israel Mallett of IDS Creative (left) and Heather Barker, communications consultant and founder of UPstart Caribbean (right) give Trudy Bellamy, Marketing Coordinator, Massy United Insurance a preview of a series of ads which dramatise the adventures of 'Betty', a young entrepreneur. The radio and online series is now on the air.

Israel Mallett of IDS Creative (left) and Heather Barker, communications consultant and founder of UPstart Caribbean (right) give Trudy Bellamy, Marketing Coordinator, Massy United Insurance a preview of a series of ads which dramatise the adventures of ‘Betty’, a young entrepreneur. The radio and online series is now on the air.

The ads, which will run until April on 104.1 FM and Slam 101.1, were conceptualized and produced by UPstart Caribbean, the Public Education Programme (PEP) on entrepreneurship. Listeners can also visit www.upstartcaribbean.com where the adventures of Betty will unfold fully with animated video created by IDS Creative and with articles offering greater detail on aspects of starting and running a business.

Founder of UPstart Caribbean, Communications Director, Heather Barker said that the radio and video ads would provide interested persons with useful information. “There’s a lot of information about business and we wish to make it more easily accessible. I’m really looking forward to Betty’s adventures because people should come away with some ideas they can begin to use immediately, depending on the stage their business is at.”

The radio and online series is sponsored by Massy United Insurance. Marketing Coordinator, Trudy Bellamy, said that they were pleased to support an educational campaign for business persons. “In business, there is so much to learn, from pulling together the right team to determining the best type of insurance coverage for protection of your assets, so we’re very excited about this initiative to help educate more entrepreneurs,” Ms. Bellamy said.

The 30-second ads chronicle the adventures of 'Betty', a fictional woman who is starting a business. They follow the young entrepreneur on her journey, week by week, as she writes a business plan, expands her sales, and creates a strategy to deal with competition.

The 30-second ads chronicle the adventures of ‘Betty‘, a fictional woman who is starting a business. They follow the young entrepreneur on her journey, week by week, as she writes a business plan, expands her sales, and creates a strategy to deal with competition.

UPstart Caribbean was launched in June 2014 and is designed to excite and inspire more Barbadians to pursue entrepreneurship as a viable option. The programme successfully hosted a set of well-attended workshops on starting and growing a business; as well as produced a series of success stories on regional entrepreneurs featured in ZiNG, Liat’s inflight magazine.

Ms. Barker said, “UPstart Caribbean is educating and empowering people to take greater responsibility for their lives and create their own roadmaps to success. If more people better understand entrepreneurship and the skills needed to be successful, then that’s useful. We’ve gotten a great response to the programme, from entrepreneurs and sponsors, so we’ll be doing even more in 2015.”

UPstart Caribbean is also sponsored by Scotiabank and endorsed by the Youth Entrepreneurship Scheme.

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