Little Man on the Can says ‘Bright colours the top choice’
Caribbean homeowners are upholding tradition as they continue to embrace bold and vibrant colours of home décor paint.
According to Harris Paints, the ‘Caribbean Champions of Colour‘, consumers across the region have created their own tropical niche by incorporating festive shades in their choice of hues.
“The current trend would seem to indicate that we as Caribbean people are frequently integrating the natural shades and patterns found around us in our own personal colour choices,” said Ian Kenyon, Chief Executive Officer for the Harris Group of Companies.
Harris Paints currently has operations in five territories across the Caribbean and sales in 15 countries, ranging as far west as Belize, to Jamaica in the north and Suriname in the south.
“This is why we typically see vivid tones of blue, green, yellow and orange being prominently featured on both of the inside and outside of many Caribbean homes and businesses. And it was again reflected in purchase patterns last year,” added Kenyon, who noted steady sales for the company’s popular Ulttima Plus offering during the months of November and December.
“Even the corporate sector has started to adopt daring colours in both their marketing materials and brand identities, and it would appear they are opting for colours that will not only get them noticed, but colours that will also resonate with consumers from a cultural standpoint.
“Indeed, this is a very positive development for the region as it proves we have a collective identity and internationally recognised palate of colours.”
Kenyon was speaking after the winners of the company’s recent ‘Colour of Money‘ campaign were announced. During yearend festivities, shoppers were entered into a regional sweepstakes for weekly Harris Paints hamper draws, varying partner prizes from Scotiabank, Digicel and Courts, along with a special ‘Contractors‘ gift which saw over 50 lucky customers across 12 countries receiving prizes valued at over US $20,000.
Esther La Cruz of Guyana walked away with the US $5,000 grand prize, while other winners Donna Slack of Jamaica and Elizabeth Thornille from St. Lucia won US $3,000 and US $2,000 respectively.