BARBADOS RECEIVES SUSTAINABLE DESTINATION AWARD IN GERMANY
Barbados’ stellar marketing efforts in Germany have earned the destination a prestigious sustainable tourism award.
The award was presented on day one of ITB Berlin, the leading trade fair for the worldwide travel industry, which is currently underway. Minister of Tourism and International Transport, Richard Sealy, accepted the “Sustainable Destination Promotion on the German Market award” on behalf of the island.
The award was conferred by DERPART, which has more than 450 travel agencies and over 30 years in the business, making it one of the biggest and most successful travel sales and distribution companies in Germany.
Barbados’ delegation to ITB is being led by Minister of Tourism and International Transport, Richard Sealy, and includes a number of local partners who will work collectively to increase the island’s market share in this important European market.
Prior to the start of the March 4 – 9 tourism trade show, Minister Sealy joined his regional and international counterparts at the Travel Agent Magazine Tourism Minister Roundtable at The InterContinental in Berlin. High on the agenda were discussions on some of the issues faced by established and emerging destinations, such as the importance of the North American traveler and how to attract more visitors and offering a competitive tourism product.
BTMI CEO Griffith confirmed they have a packed itinerary, which will feature important meetings with the decision-makers of the key German tour operators selling packages to Barbados, among them Airtours, DER Touristik, FTI and Thomas Cook.
The strong presence of Barbados at the ITB 2015 also reflects the importance of the German market for the island. Germany is the most important source market of Continental Europe for Barbados. In 2014, 12,030 Germans visited the island, 15.4 per cent more than in 2013.