DR manufacturers to promote their own cinema industry
Building on the work of the Dominican Films Cluster, the Association of Industries Dominican Republic (AIRD) and Lantica Media, formerly known as Indomina, have signed an agreement to support the development of activities to promote Dominican cinema. The initiative is part of an Inter-American Development Bank (IDB)-sponsored program that sees Dominican cinema as part of the nation’s branding. AIRD executive director Circe Almanzar and Antonio Gennari of Lantica Media signed the agreement.
In a statement, AIRD and Lantica say that the activities will include a study on the economic impact of the cinema industry in the DR, a consultancy for developing a comprehensive training plan, designing a film growth plan, creating a forecasting tool that can generate projections on the sector over the next five years, and identification of mechanisms to support the construction of country brand through film and a series of benchmarks, among others.
Lantica Media is an innovative media company that invests across several segments of the entertainment industry. Its subsidiaries offer world-class studio facilities and production services as well as production and financing of films and television shows.
The company’s operating units currently include Pinewood Dominican Republic Studios and Lantica Pictures. Pinewood Dominican Republic Studios is a state-of-the-art film and TV studio established with Pinewood Group PLC. Lantica Pictures develops, finances and produces original content for English and Spanish language audiences.