Digicel’s Barry O’Brien returns to Barbados, given greater scope as Director and promoted for Caribbean Business Development

After two successful years at the helm of Digicel’s Jamaican base, Barry O’Brien is to be promoted to the role of Director of Business Development for Digicel Caribbean and Central America and returns as Board Director for Digicel Barbados.

Digicel Jamaica has selected David Butler, a long-standing executive of the group, as new CEO for their Jamaican business.

"I am very excited about my new role which will enable me to examine and grow new and existing businesses across the Caribbean and Central America as Digicel continues to evolve as a total global communications provider," O'Brien said.

I am very excited about my new role which will enable me to examine and grow new and existing businesses across the Caribbean and Central America as Digicel continues to evolve as a total global communications provider,” O’Brien said.

During O’Brien’s tenure as Digicel Jamaica CEO, the team successfully implemented elements of Digicel’s strategy to become a total communications and entertainment company through the acquisition of regional broadcaster, SportsMax TV, cable company, Telstar, the deployment of a state-of-the-art Fibre to the Business (FttB) network and the launch of mobile advertising services. This year marks O’Brien’s seventh with Digicel, having previously been CEO for Digicel Barbados and Regional CEO for Digicel in Barbados, Dominica, St Lucia, Grenada and St Vincent.

“I have thoroughly enjoyed my time as CEO for Digicel Jamaica – and want to give a very big thank you to the Jamaican people who opened their hearts to me. I will be transitioning to David in the coming weeks and would also like to take this opportunity to wish him all the very best in his new role. I am not saying goodbye and I won’t be a stranger to Jamaica as many of our new and existing business ventures are right here,” O’Brien said.

Butler will be transitioning into the new role in the coming weeks. A Digicel veteran with over 12 years of telecoms and technology sector experience, Butler comes to Jamaica from his current position as CEO for Digicel Panama and brings with him extensive senior management experience having first started his career with Digicel in the Eastern Caribbean in 2003. Since then, he has also held the position of CEO for Digicel in Fiji, Tonga and Vanuatu in the Pacific region.

Speaking about his new role, Butler said: "I am thrilled to be joining the Digicel Jamaica team and looking forward to taking up the mantle of delivering the best value, best service and best network to our family over 2 million customers across the island. Having started my Digicel career in the Eastern Caribbean almost 11 years ago, and been all around the world since, I am very excited to be coming back to the home of Digicel in Jamaica."

Speaking about his new role, Butler said: “I am thrilled to be joining the Digicel Jamaica team and looking forward to taking up the mantle of delivering the best value, best service and best network to our family over 2 million customers across the island. Having started my Digicel career in the Eastern Caribbean almost 11 years ago, and been all around the world since, I am very excited to be coming back to the home of Digicel in Jamaica.”

Digicel’s CEO for the Caribbean and Central America, Regis Romero, added: “I would like to thank Barry for the last two years here in Jamaica as CEO and congratulate him on his promotion to Digicel Group Director of Business Development and Board Director for Digicel Barbados. I would also like to take this opportunity to welcome David to Jamaica and wish him well in his new role.”

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