BEF Columbus $20 Challenge Market Place a Success

Close to two dozen new trades opened for business over the weekend at Coconut Walk, Rockley, Christ Church for the first ever BEF Columbus $20 Challenge Market Place.

The 20 groups of teenagers, including 40 students from 8 schools, sold from healthy homemade smoothies and natural juices, sweet treats, creative Hanna designs to luxury spa treatments, all in order to raise the public profile of this year’s $20 Challenge participants as well as to gain some insight and hands-on experience in the marketplace.

Vice President of Marketing, Sales and Communications, Shelly Ann Hee Chung said, “We are so very proud to be the title sponsor this initiative the Barbados Entrepreneurship Foundation is doing. What we are seeing here today not only showcases what our very talented and brings young people are doing in this year’s $20 Challenge competition, but it also allows them to test their sales skills in a ‘real life‘ commercial environment, take note from what their peers are doing and walking away with invaluable knowledge.”

Some of the students preparing to sell their variety of products

Some of the students preparing to sell their variety of products

Mrs. Hee Chung added, “These experiences are not only essential for entrepreneurship, enterprise and business development but they also teach fundamental personal growth. This is why we are a part of this amazing programme with the BEF.”

Participating schools included The Codrington College, Darryl Jordan Secondary School and Lockerbie College; Ellerslie Secondary School, The St. Michael School and The St. Winnifred’s School; The Springer Memorial Secondary School and Queen’s College.

One student creating original Henna designs

One student creating original Henna designs

The BEF Columbus $20 Challenge has been giving 4th and 5th form students across the island a chance to launch their very own business since September 2011. This year’s introduction of the Market Place marks another milestone in the $20 Challenge’s goal to offer real-world, easy-to-understand business experiences for its participants.

BEF CEO Celeste Foster, said that “leading up to today’s marketplace experience, the students were prepped with selling tips and basic sales training from our BEF Ambassadors. These mentors have been busy talking to the students about selling in a commercial environment, and the importance of how they present their product to customers. This is our first such event as not only have the students learnt a lot today but we also have learnt how much more we can help our youth succeed.”

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