BTMI TO OUTSOURCE POWERADE RUN BARBADOS SERIES (WILL COMPANY BE BAJAN? THOUGHT BTMI WAS MANDATED TO SAVE MONEY, NOT CA$H COW?)

(EDITOR’s NOTE: I have no idea, and most detractors will heartily agree, but wasn’t this new offshoot from Tourism Authority supposed to SAVE money? This outsourcing, does it stay in Barbados? Or are foreigners – who may or may NOT, be thought of as pandering to to ruling party interests – accessing funds which could stay here and buoy the economy? This is what I would love BTMI to answer if they’re reading this…)

The newly formed Barbados Tourism Marketing Inc. (BTMI) has set a precedent this year and will continue to outsource the planning and execution of the POWERade Run Barbados Series to private entities.

This position was stated by CEO, Billy Griffith, who was addressing the first full committee meeting on Wednesday November 12, 2014.

I think the ownership of the event needs to sit somewhere else, and even if we provide the marketing support or maintain our existing level of sponsorship, I think that’s really where we need to go“. Griffith said.

He also suggested that to aggressively market the event abroad in order to increase the visitor participation to previous levels, the Series should revert to its origins of having a marathon event.

“The fundamental principle of hosting the Series is to attract members of the international road racing fraternity, therefore the entire model of how we set up the race needs to satisfy their expectations. So, if in fact people travel the world yearly to run marathons, then I strongly believe that the marathon should always be one of the focal points of our event.”

Griffith also expressed contentment that the new organizing team is comprised of specialists in their respective areas and encouraged them to make the successful execution of the race their primary concern.

(Right) CEO of the Barbados Tourism Marketing Inc. (BTMI), Billy Griffith, endorsing June Rudder of Elite Sports (Left) as race coordinator for the 2014 edition of the POWERade Run Barbados Series.

(Right) CEO of the Barbados Tourism Marketing Inc. (BTMI), Billy Griffith, endorsing June Rudder of Elite Sports (Left) as race coordinator for the 2014 edition of the POWERade Run Barbados Series.

Members of the committee include race coordinator, Elite Sports, which is headed by veteran sports administrator, June Rudder. She has also drawn on representatives from the local running fraternity, government officials, medical support providers and other loyal partners and volunteers to ensure that the race is well executed.

(EDITOR’s NOTE: Why use the phrase LOYAL, who is being loyal and what are they being loyal TO – why does it have a bearing on Sports Promotion?)

Earlier this month the BTMI announced its decision to continue with the Run Barbados series, a decision that was delayed due to the restructuring of their predecessor, the BTA.

The race series, which is in its 32nd year, will bring again spectacle and entertainment to the streets of Barbados from Dover in the south to the City of Bridgetown and as far north as Holetown, St. James as the runners pass through these communities.

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