COURTS RENEWS LIMACOL CARIBBEAN PREMIER LEAGUE SPONSORSHIP DEAL – Caribbean retail firm set to enjoy second year in partnership with the Biggest Party in Sport
Courts, the largest furniture, appliance and electrical retailer in the Caribbean, has renewed its sponsorship of the Limacol Caribbean Premier League (CPL).
Jamie Stewart, Commercial Director, Caribbean Premier League, said: “Courts is one of the most recognisable brands in the Caribbean, and after a successful partnership in 2013, we’re delighted to be renewing the deal. There are some great ideas for 2014 that fans will love, and we’re sure our partnership will continue to raise awareness of the CPL and ensure stadiums are rocking for this year’s Biggest Party in Sport.”
Feisal Muradali, Regional Director of Marketing, Unicomer Caribbean, parent company of Courts, said: “We are delighted to be associated with this thrilling event for a second year – the CPL is recognised globally as a showcase of exceptional cricket within a unique and vibrant Caribbean atmosphere. We’re excited to help CPL make this year even better, and we’re looking forward to providing lucky customers with a once in a lifetime game experience, so fans should watch this space for more news!”
The Limacol Caribbean Premier League returns in July and August 2014 when Jamaica Tallawahs will defend their title against the St. Lucia Zouks, The Red Steel, Antigua Hawksbills, Guyana Amazon Warriors and Barbados Tridents.