COURTS RENEWS LIMACOL CARIBBEAN PREMIER LEAGUE SPONSORSHIP DEAL – Caribbean retail firm set to enjoy second year in partnership with the Biggest Party in Sport

Courts, the largest furniture, appliance and electrical retailer in the Caribbean, has renewed its sponsorship of the Limacol Caribbean Premier League (CPL).

Courts was a key partner to the 2013 CPL, which was launched to sell-out crowds, with over 250,000 spectators attending matches across Antigua, Barbados, Guyana, Jamaica, Trinidad and St Lucia. Global stars including Chris Gayle, Kieron Pollard, Ricky Ponting and Muttiah Muralitharan took part in the tournament, dubbed the Biggest Party in Sport, where franchise team shareholders included Hollywood stars Mark Wahlberg and Gerard "300" Butler. The competition is set to get even bigger in 2014, with the Caribbean's finest players set to be joined by cricketing superstars like Kevin Pietersen and Mohammad Hafeez.

Courts was a key partner to the 2013 CPL, which was launched to sell-out crowds, with over 250,000 spectators attending matches across Antigua, Barbados, Guyana, Jamaica, Trinidad and St Lucia. Global stars including Chris Gayle, Kieron Pollard, Ricky Ponting and Muttiah Muralitharan took part in the tournament, dubbed the Biggest Party in Sport, where franchise team shareholders included Hollywood stars Mark Wahlberg and Gerard “300” Butler. The competition is set to get even bigger in 2014, with the Caribbean’s finest players set to be joined by cricketing superstars like Kevin Pietersen and Mohammad Hafeez.

Jamie Stewart, Commercial Director, Caribbean Premier League, said: “Courts is one of the most recognisable brands in the Caribbean, and after a successful partnership in 2013, we’re delighted to be renewing the deal. There are some great ideas for 2014 that fans will love, and we’re sure our partnership will continue to raise awareness of the CPL and ensure stadiums are rocking for this year’s Biggest Party in Sport.”

Feisal Muradali, Regional Director of Marketing, Unicomer Caribbean, parent company of Courts, said: “We are delighted to be associated with this thrilling event for a second year – the CPL is recognised globally as a showcase of exceptional cricket within a unique and vibrant Caribbean atmosphere. We’re excited to help CPL make this year even better, and we’re looking forward to providing lucky customers with a once in a lifetime game experience, so fans should watch this space for more news!”

The Limacol Caribbean Premier League returns in July and August 2014 when Jamaica Tallawahs will defend their title against the St. Lucia Zouks, The Red Steel, Antigua Hawksbills, Guyana Amazon Warriors and Barbados Tridents.

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