DEPUTY – A new taste in town!
There’s a new beer in town.
And unlike its predecessors, it punches above its weight with not just a fantastic price-point, but a superior taste as well.
Crisp, clean, clear and refreshing are some of the words being used to describe DEPUTY – the first pilsner lager to be produced by Banks (Barbados) Breweries Limited since moving to its new state-of-the-art facility in Newton, Christ Church last year.
“With the economic climate the way it is, times are tough for many beer drinkers, so we are seeking to provide them with a quality beer at an affordable price,” said brewery manager Akash Ragbir.
“In short, we believe Deputy will become the preferred choice in the value segment of the local beer market, and we fully expect that once Barbadians taste Deputy, they will not want go back to the comparatively bland offerings from our foreign competitors; hence Deputy’s tagline – ‘Every Sheriff needs a Deputy!‘”
Distributed in a 250ml green glass bottle, Deputy is brightly golden in appearance with an alcoholic volume of 4.6% per serving.
“Refining the taste and character of Deputy has taken us quite some time, but we have crafted this beer to meet the most exacting of standards and we are thrilled with the final results,” added Ragbir.
“Though one of the most difficult beers to perfect, pilsners should be refreshing and invigorating. This has been our guiding philosophy in the brewing process for Deputy.”
Nigel Lobo, sales manager of B&B Distribution, welcomed the addition of Deputy to its portfolio.
“Recently, we have seen the rise of imported value beer, which to be honest, offers not much more than a low price-point. With Deputy, we are offering consumers a unique, fresh and vibrant choice of lager where the proof can be found in both its taste and price,” he said.
Charles Walcott, category manager for Banks Holdings Limited, said the company was especially proud of its latest product.
“I invite both the serious and casual beer drinker to try a Deputy,” he said. “Once they do, I think they will agree that Deputy is the clear choice.”