BBM Welcomes Over 20 Million New Active Users in the First Week
After the amazing launch of BBM™ on Android® and iPhone® devices, with more than 10 million downloads in the first 24 hours, BBM has now ended its first week with more than 80 million monthly active users*, including over 20 million new users on Android and iPhone devices.
During its first week, BBM was the top free overall app in 35 countries in Google Play™ and in 107 countries in the App Store, and continues to maintain a strong position in key markets such as Canada, the US, the UK, Indonesia and much of the Middle East, to name a few.
“It is great to see so many people downloading BBM, but the true measurement for us is engagement – the connections being made and the conversations in which our BBM community engages. The power of BBM has always been the active, real conversations and interaction that our customers enjoy,” said Andrew Bocking, Executive Vice President of BBM at BlackBerry. “From here on out, we will focus on active users of BBM and will no longer focus on simple download numbers.”
With the BBM community now at more than 80 million active users around the globe, users are connecting on the private social network like never before. This past weekend, BlackBerry® was able to remove the virtual line-up so that Android and iPhone users can now immediately download, sign in and start using BBM without having to wait.