Honey Jam Barbados gets $10,000 boost but still seeking Corporate Responsibility

A call has been made for greater support for the arts in Barbados.

Speaking at a press conference where Scotiabank announced its new partnership with Honey Jam Barbados, CEO of the all-female music showcase Ebonnie Rowe said the main "struggle" in producing the event is financial, saying she still has to "pound the pavement" to get sponsorship.

Speaking at a press conference where Scotiabank announced its new partnership with Honey Jam Barbados, CEO of the all-female music showcase Ebonnie Rowe said the main “struggle” in producing the event is financial, saying she still has to “pound the pavement” to get sponsorship.

In thanking Scotiabank for its $10,000 sponsorship donation, she expressed the hope that the Bank’s involvement would lead other companies to support the event as well, adding:

“…To have Scotiabank and the prestige of Scotiabank, then people who may not have looked at us before might [say] ‘Oh Scotiabank is involved, maybe I will take another look.”

Scotiabank Marketing Manager Amanda Lynch-Foster (left) presents a sponsorship cheque to CEO of Honey Jam Barbados, Ebonnie Rowe (right)

Scotiabank Marketing Manager Amanda Lynch-Foster (left) presents a sponsorship cheque to CEO of Honey Jam Barbados, Ebonnie Rowe (right)

Scotiabank marketing manager Amanda Lynch-Foster noted that that culture was one of the “official pillars” of Scotiabank’s global philanthropy program, Bright Future.

“We support the arts and we know that they do bring money into the economy. The more support the arts get, the more they can contribute to the economy. We just have to look around at other countries to see how culture drives their economies, helps maintain jobs and brings in foreign exchange,” said Lynch-Foster.

With that in mind, she said Scotiabank was “proud to encourage cultural entrepreneurship” in Barbados. The Bank is also sponsoring an upcoming, locally-produced television show, “Bank on Me”, thereby encouraging local programming as well as entrepreneurship.

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