SOCO HOTEL A WELCOME ADDITION TO THE ISLAND’S ROOM STOCK

The official opening of Soco Hotel the island’s newest boutique hotel on the south coast – is a welcomed addition to the island’s room stock at a time when savvy travellers are looking for more creativity to the visitor experience.

Minister of Tourism and International Transport, Richard Sealy, made this observation while delivering the feature address at the official launch of the plush 24-room hotel at Hastings, Christ Church.

Minister of Tourism and International Transport, Richard Sealy, made this observation while delivering the feature address at the official launch of the plush 24-room hotel at Hastings, Christ Church.

He told the gathering of past and present hoteliers as well as specially invited guests that there were a number of new hotel players located a short distance from each other and said government was “heartened by this activity taking place“.

“This Soco Hotel formerly the Sierra Beach Hotel – is being self-styled as Barbados’ sexiest boutique hotel. It is designed to provide an all-inclusive hotel in a boutique environment and is designed for the discerning traveller looking for a modern high-quality hotel facility. Additionally, Trip Advisor, the well-known and reputable tourism search engine, has already ranked SoCo as the number one hotel in the Hastings area and they have only just started,” Mr. Sealy noted.

The event was crammed with all types of Barbadian society & business community...

The event was crammed with all types of Barbadian society & business community…

The Tourism Minister urged Soco’s management to keep on the right track and added that “with a clear vision, a sound business plan and committed staff, you could accomplish a great deal no matter what sphere of endeavour you are in“.

Any guests who want to know what barbadians do on a day to get around, can catch a bus to Bridgetown right outside of the intimate resort...

Any guests who want to know what Barbadians do on a day to get around, can catch a bus to Bridgetown right outside of the intimate resort…

Mr. Sealy also encouraged other small hotels to “ramp up” their standards, saying this was necessary if the industry “is to achieve a world class status” for the island’s tourism product.

Former Tourism Minister & Cricketer the Rev. Wes Hall compares notes with the Barbados Hotel & Tourism Assoc's. Sue Springer

Former Tourism Minister & Cricketer the Rev. Wes Hall compares notes with the Barbados Hotel & Tourism Assoc’s. Sue Springer

“We must embrace standards as our way of life for this sector to remain current and competitive. The tourism sector has evolved over the years and we cannot do business in the same manner. In order for tourism to flourish and be sustainable in a forever changing climate, we in the industry are called upon to be innovative, to establish authentic niche products, train and retrain staff with emphasis in excellence on service delivery and to upgrade facilities and continually strive to find out what more we can do for our guests,” The Tourism Minister suggested.

Renowned chef Scott Seeley who was brought in for the debut touches base with Owner Ralph Taylor

Renowned chef Scott Seeley who was brought in for the debut touches base with SoCo’s Owner Ralph Taylor

The hotel employs close to 40 people. (JC/BGIS)

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