Digicel announced it’s extended its sponsorship of the West Indies cricket team for another three years until September 2016.

With this latest announcement, combined with the news that Digicel is a major sponsor of the inaugural Caribbean Premier League this summer, Digicel is further expanding its commitment to cricket in the Caribbean as part of its on-going commitment to the resurgence of the Caribbean’s favourite sport.

Digicel’s renewed contract sees the company retain its title as team sponsor, which includes all the marketing and branding rights for the team, and was signed on Monday 3rd June at the company’s regional headquarters in Kingston by Digicel Group CEO, Colm Delves and West Indies Cricket Board President, Whycliffe ‘Dave’ Cameron.

Digicel Group Head of Sponsorship, James Wynne, said; “Cricket is synonymous with the Caribbean and as such, we are thrilled to have completed this contract agreement which sees Digicel retain its sponsorship of the West Indies cricket team. The agreement, together with our sponsorship of the CPL and our far-reaching youth programme, ensures Digicel’s support of the game is focused on maintaining the on-going popularity of the game in the region, for generations to come.

WICB President, Whycliffe ‘Dave’ Cameron, said; “On behalf of the WICB, we are thrilled to be retaining our major sponsor, Digicel, for another three years. Digicel has been unwavering in its support of cricket in the Caribbean, from grassroots right up to elite level and together, we look forward to further developing the sport right across the region in the coming years.”

This news also comes on the back of Digicel’s individual sponsorship of Jamaican all-rounder, Marlon Samuels, which was announced last week and is one of several individual players signed by the main cricket sponsor in the region.

Digicel has also been announced as major sponsors for the upcoming WICB partnership with CPL Ltd. Beginning on July 30th, the Caribbean Premier League is a T20 cricket tournament that aims to showcase the beauty and cricketing talent of the Caribbean to the world. The best cricketers in the West Indies will play alongside their international counterparts, coupled with the carnival atmosphere for which the Caribbean is world-renowned. The CPL is expected to draw millions of viewers from around the globe as six franchise teams from across the region battle it out for a place in the final on August 24th in Port of Spain, Trinidad and Tobago.