Flying In The Face of… Usain Bolt’s commercial partners unveiled as the latest sponsor of the Commonwealth Games
They will also be the Presenting Partner of Athletics, which is due to take place at Hampden Park and is expected to be the highlight of Glasgow 2014, as well as being a partner of Team Scotland.
Bolt, winner of three Olympic gold medals at both Beijing 2008 and London 2012, has a commercial deal with Virgin Media and has appeared in a series of adverts pretending to be the company’s founder Richard Branson.
Mo Farah, the Olympic 5,000 and 10,000m champion, also appears in Virgin Media adverts. Bolt and Farah are expected to appear in a new campaign in the build-up to Glasgow 2014.
“Virgin Media is a great company and I’m delighted they have decided to continue their support of athletics by becoming a Commonwealth Games partner,” said Bolt, the world record holder for the 100m and 200m.
“Glasgow 2014 will bring together the greatest athletes from across the Commonwealth for one of the biggest sporting events ever to take place in Scotland,” said John Dodds, chief marketing officer at Virgin Media.
Bolt has never competed in the Commonwealth Games but his presence would add creditability to the quality of the competition of Glasgow 2014, which is due to take place between July 23 – August 4, and help bring it worldwide exposure. (STORY VIA – Voice-UK)