One of the biggest problems faced by entrepreneurs in Barbados is that related to the in-efficient operation of their businesses, which in many cases results in reduced levels of profitability and ultimately, their failure.

Leading telecommunications company, Digicel, is looking to play a role in reducing the failure rate of such entrepreneurial enterprises, by educating persons on the advantages of utilizing modern technologies to reduce costs and improve the efficiency of their business.

As part of this push, Digicel once again partnered with the Barbados Entrepreneurship Foundation (BEF) for its third National Entrepreneurs’ Summit, held at the Lloyd Erskine Sandiford Centre (LESC).

Digicel’s Business unit and Information Communications Technology (ICT) team were on hand at the summit to speak about the use of ICT as part of the growth strategy of businesses of any size and type.

Kolade Nurse, Account Manager with Digicel’s ICT Division, Netxar Technologies, encouraged those gathered at the summit to utilise ICT systems and applications for effective business operations, citing proper accounting software and document processing as a few examples:

“Far too often we encounter businesses which rely on inefficient ways of running their day to day operations, thus reducing their ability to make accurate, informed decisions about the state of the business such as the risks it can afford to take and the adjustments that must be made to remain viable. In today’s environment businesses of all kinds should endeavour to make full use systems, such as Point of Sale units for example, in order to accurately record sales, facilitate proper inventory management and the running of reports to gain business intelligence.”

Attendees were also encouraged to take advantage of new Smartphone and tablet technologies along with their associated “apps” to stay connected with their customers and staff while on the go. In addition, they were also told to utilise the interactive world of Social Media, a very popular tool in today’s market, which is cheaper than building one’s own website and if used properly could help to drive sales and enhance a company’s branding and visibility in the marketplace.

Committed to helping businesses survive thrive. (L-R) Digicel’s Business team led by CEO, Barry O’Brien; Business Development Executive, Maria Lynch; Marketing Executive, Shakida Grant; Senior Corporate Sales Executive, Tracy Catlyn and Netxar Account Manager, Kolade Nurse, at the recently held Barbados Entrepreneurship Foundation Summit.

A founding partner of BEF, Digicel remains committed to ensuring, not only the growth of an entrepreneurial culture in Barbados, but also the success of entrepreneurial ventures which are developed as a result of an increased emphasis on entrepreneurship.

As a growing business itself, Digicel knows what it is to be successful in spite of the many challenges encountered during the almost 9 years since the business was launched in February of 2004.

Since the Summit in 2011 there have been a number of developments related to the growth of Digicel, such as the promised launch of its 4G Network and the acquisition of Nextar Technologies, the region’s leading systems integrator.

Most recently, Digicel was also successful in securing a fixed line license for Barbados, putting the company in a position, in the near future, to offer a high quality fixed line alternative to all Barbadians.

These developments have allowed Digicel to offer new services and solutions to the market, such as GPS Tracking, WiMAX services, Wifi Dongles, PBX systems, in addition to its Digi-Choice internet and voice services. These can be tailored to meet the needs of every client, whether it be the tracking of supply vehicles; allowing access to information stored at the office while on the road; or facilitating round the clock accessibility of the business operator.

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