Digicel (Barbados) Limited is once again showing it’s cutting edge character by opening the Caribbean’s first Social Media store.

Located within the telecommunications provider’s flagship store in the Colonnade Mall, Bridgetown, St. Michael, the Digicel “Social Store” rewards Digicel’s loyal customers and is part of a strategy to use social media to engage with the over 10,000 of them who are already fans of Digicel’s Facebook page.

Digicel Social Store Agent, Theo Graham, displays one of the tablets being utilized for the Social Store project located at the Colonnade Mall in Bridgetown.

Over the next few weeks, Digicel subscribers are invited to the store where friendly Social Agents will show them how to earn their FREE Digicel credit. At Digicel’s Social Store customers can earn Digicel credit by posting a comment about Digicel via a specially designed Facebook app on the Digicel Facebook page www.facebook.com/Digicel.Barbados. Once posted, the Social Agents will apply the free credit to the customer’s account on the spot.

CEO of Digicel (Barbados) Limited, Barry O’Brien, said the impetus for the project was the realisation of the importance of social media as it relates to interacting with customers: “Presently there and 1.2 billion social media users worldwide, with 1 billion Facebook accounts reached in July 2012. This explosive growth is also happening here in Barbados with 119,000 Facebook users on the island. We have realized this phenomenal growth and the avenue that social media gives us to interact with our customers and enhance our already strong marketing initiatives.

With today’s customers utilising social media to submit queries, give feedback and share information with others, Digicel is cognizant of the need to utilize this medium to engage them, understand their needs and deliver a collective customer experience across both traditional and social channels.

Getting their free credit! These visitors to the Social Store were elated about receiving their free credit from Social Store Agent, Ashley Evelyn.

Mr. O’Brien also stated that this strategy links the customer experience with the developments in technology and ensures Digicel stay 100 per cent relevant in this digital era: “This is particularly true as Digicel migrates from a mobile company to a full Information Communications Technology company. Customers are increasingly complex and demand multiple solutions; hence Digicel will soon introduce a residential broadband service via its WiMax network to complement its 4G service, providing another method of accessing social media.

Finally the CEO commented on the use of this medium to enhance the company’s delivery of customer service: “We see the ability to use social media as a further expansion of the customer care service standards that resulted in Digicel being voted number one for customer service amongst utility services provider in Barbados in the NISE survey earlier this year.”

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