Caribbean food capturing public imagination in Birmingham – Patties Proving To Be Hot Stuff!
British cuisine gets a run for its money from Usain Bolt’s endorsement, Afro-Caribbean online The Voice explains;-
Patty maker Wade Lyn, who makes more than 150,000 of them every week at his Birmingham factory Cleone Foods Ltd, says his savoury Island Delight snacks are now selling fast across Britain – and not just in areas with a high African Caribbean population.
His sales manager David Rapkins proudly reveals they are flying off the shelves just as quickly in towns like Lowestoft and Northallerton as they are in areas like Handsworth or Hackney.
They believe some of this new popularity is down to the ‘big up Birmingham’ boost given to the city by Jamaican Olympic sprint heroes Usain Bolt, Yohan Blake and Warren Weir.
The popular Jamaican snack phenomenon has led to variations on a theme;-
Cleone Foods, a multi award-winning company which employs 50 staff at its base in Icknield Street, Hockley, is now ‘stretching’ the patty brand into snack patties which are proving to be popular buffet food and also creating a version with a flaky pastry casing as an option from the traditional shortcrust base.
“Sales of the new patty version in Asda have been phenomenal, while our traditional patties are selling as much as ever,” added Rapkins, who said Cleone also supplies the other four in the ‘big five’ supermarkets – Tesco, Sainsbury’s, Morrisons and the Co-op.
Being a food entrepreneur runs in the family;-
Born in Clarendon, Jamaica, Lyn came to the UK with his family in the 1960s. He decided to make authentic patties with the support of his aunt Dell, now in her 80s. She still lives in Chapelton, where she used to run a small bakery.
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