Payless Supports Breast Cancer Awareness in Barbados

Payless ShoeSource will show their support this October for breast cancer awareness with this year’s featured accessory item – the 2012 Payless Breast Cancer Awareness (BCA) bracelet. Once again, Payless ShoeSource, the worldwide specialty footwear retailer, is proud to offer its Embrace the Cause item in all of its stores in Barbados beginning October 1st.

The Breast Cancer Awareness Program is one of Payless ShoeSource’s social cause programmes that they are very dedicated to. They have been participating in the BCA programme in Latin America and the Caribbean since 2006 and have donated over US $300,000 to local charities. This year the limited-edition bracelet features a pink heart shaped pendant which incorporates the international symbol for breast cancer awareness, the pink ribbon, and will be for sale for only Bds $7.

Proceeds of Bds. $2 from the sale of each bracelet will go to the Breast Screening Programme of the Barbados Cancer Society. “We are excited to continue to show support for this very important cause in partnering with Barbados Cancer Society to raise funds and awareness for breast cancer. Our Embrace the Cause bracelet allows everyone to join in the fight against breast cancer,” said International Marketing Director of Payless ShoeSource, Carlos Ayala.

(FILE IMAGEOPENING OF HAGGATT HALL BRANCH) Dr. Elizabeth Ferdinand – “We are very much looking forward to the proceeds from this initiative, which will go towards sustaining the very important programme. From the time they opened their doors here in Barbados, Payless has shown their unwavering support for the fight against breast cancer locally, and we are happy and excited to have the opportunity to further our partnership with them in this most worthwhile endeavor.”

Deputy Chairman of the Barbados Cancer Society’s Breast Screening Programme, Dr. Elizabeth Ferdinand, said the organization was delighted to partner with Payless to help raise much needed funds for its ongoing breast cancer programmes.

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