Mount Gay Distilleries Limited Launches New ABSOLUT Orient Apple
In an exotic setting representative of the flavour’s Easy meets West appeal, Mount Gay Distilleries Limited, the local distributors for ABSOLUT VODKA, introduced the Barbadian market to ABSOLUT ORIENT APPLE, the brand’s newest flavour.
With a well attended launch held at George Washington House, Bush Hill, St. Michael, Mount Gay Distilleries Limited featured the new flavour in a number of intriguing cocktails and mixes aimed at giving patrons the chance to sample the beverage’s sweet characters of apples and spicy aroma of fresh ginger.
Carla Jackson,ABSOLUT Brand Manager with Mount Gay Distilleries Limited, said the new flavour is another example of ABSOLUT’S commitment to innovation and continued brand development:
“ABSOLUT VODKA has a rich tradition of innovation, being the first brand to introduce flavoured vodka to the international commercial market back in 1986 with the launch of ABSOLUT PEPPAR. Since then the brand has maintained its position as an industry leader in innovation, a level of excellence which Mount Gay Distilleries is proud to be associated with.”
Following on from the introduction of ABSOLUT PEPPAR, the brand has launched an additional 11 flavours, the latest being ABSOLUT ORIENT APPLE, bringing the ABSOLUT range to 14 including the original ABSOLUT VODKA.