Harris Paints going with SOJE Lonsdale in 40th Anniversary Year

Barbados based regional paint manufacturer Harris Paints, has chosen SOJE Lonsdale Communications Inc (SOJE) to be its new agency representative in the region, providing advertising, communications and public relations (PR) consultation to the Company.

The decision has resulted in the formation of a landmark business relationship, described as a regional strategic partnership that leverages on advantages of experience, regional reach, and quality assurance that both award winning companies bring to the table.

“Harris Paints as an ISO certified organization must go forward with the emphasis on quality products and services, and this quality must be reflected in our public image, advertising and communication. We also need to work in this area with a partner who can understand and reflect the complexities of the regional market and its customer base and believe that SOJE Lonsdale is the right fit for us in this regard, and we are looking forward to working closely with them in this our 40th anniversary year,” said Luke Ticknor, Vice President of Sales and Marketing with Harris Paints.

Having started as a small manufacturing operation in Barbados, Harris Paints’ regional reach today extends to five factories in countries including Barbados, St. Lucia, Dominica, Guyana, and in Jamaica, where it trades as B-H Paints. The Company, known today as the “Caribbean Champions of Colour” employs over 250 staff region-wide and was a big winner at this year’s St. Lucia Manufacturing Association (SMA) awards. Harris Paints’ products can be found at 14 company stores as well as at over 1000 dealers spread across 15 countries.

The paint manufacturer’s decision to align itself with another experienced regional company in advertising and PR services provider, SOJE Lonsdale, comes ahead of preparations for the 40th anniversary celebrations of Harris Paints scheduled to take place later this year. The 40th anniversary will provide both companies with an excellent opportunity to test the strengths of their new business relationship, in galvanizing customers and associates across the regional market in tribute to Harris Paints’ four decades of contribution to regional development.

Very much up to the task, Barbados-based SOJE is one of the region’s most experienced service providers in the advertising, communications and public relations industries, boasting several decades of serving a regional clientele including companies such as LIME, Colgate, CIBC FirstCaribbean and Texaco.

Emphasizing integrated effective and innovative solutions, SOJE combines three powerful divisions in SOJE Lonsdale Communications, PR Plus Public Relations, and Multi Media Graphics, and has been a perennial award winner in the annual Caribbean Advertising Federation (CAF) Addy Awards.

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