New Business Development Director appointed at Barbados Ad Agency

Antonio Rodriguez, a highly regarded and very experienced advertising professional has joined leading advertising agency, SOJE LONSDALE Communications as Business Development Director.

In acknowledgement of his appointment, Mr. Rodriguez said “he was psyched at the opportunity” and was eagerly looking forward to applying his knowhow and skills, especially his experience in new media and data management, to the benefit of Caribbean and Bajan organizations.

Mr. Rodriguez has over 20 years advertising experience in the Barbados market having operated his own agency, HFCB Advertising, from 1989 until recently. He brings to SOJE Lonsdale multi-skill proficiency and wide ranging marketing and media knowledge and expertise in industry sectors like, Automotive, Construction, Distribution, Finance, Paints & Coatings, Retail, Pharmaceuticals, Sports & Charity Marketing and Lottery Marketing.

In announcing the appointment to Agency personnel, Mike Ramsay, CEO, noted that Antonio’s mandate to focus on Business Development, both for clients’ businesses as well as for the Agency itself, signaled SOJE Lonsdale’s commitment to growth as the only true antidote to the current economic challenges.

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