FORMER AMERICAN FOOTBALL RUNNING BACK TO MOTIVATE TOURISM’S RISING STARS DURING DEBATE ON SUSTAINABILITY
The tourism industry’s rising stars will seek to prove that they can make a valuable contribution to tourism’s sustainability and development through creative programmes.
Six teams of Caribbean students from five participating Caribbean and United States universities square off in a Student Colloquium at which they challenge each other on tourism sustainability issues in a free-style presentation format.
For the second straight year, a youth component targeting the “Rising Stars in the Tourism Industry” has been included in the programme for Caribbean Week in New York. The colloquium aims to attract students enrolled in tourism and hospitality programmes, as well as other university/college majors who have a passion for the region and are desirous of making a contribution to its development in a sustainable way.
“We are organizing the Colloquium focused on sustainable tourism development that will seek to promote the exchange of ideas and knowledge among students,” said Sylma Brown, the CTO’s New York-based director of marketing for the Americas who oversees the Caribbean Week programme.
The event is being organized by CTO interns who were enrolled at Universities in the Caribbean and the United States to catalyze creativity through competitiveness and scholastic research; inform decision makers about practical projects that can be implemented in the Caribbean that will assist in spurring economic activity; enhance in-class learning among students by heightening awareness of and sensitivity to the sustainable efforts of the Caribbean region; and provide a platform for promoting the Caribbean as the premier warm weather travel destination.
Setting the stage for the contest is the former National Football League (NFL) running back with the New York Giants, Billy Taylor. The former running back, who led the Giants in rushing two of the four years he spent with them, has over 20 years experience as a corporate trainer and motivational speaker. He has created a series of diverse programmes for destinations, corporations, and hotels specializing in the training of procedures, customer service, and facilitating presentations domestically and internationally, resulting in a significant reduction of company lawsuits, increasing positive customer reviews and increasing sales.
Taylor’s favorite subject to train is “The Positive Approach to Managing People”, which aims to get employees to reach a higher level of performance through establishing working relationships with every employee making them feel a part of the team.